PARTNER PROGRAM · SALES RABBIT · ROOF RABBIT · ROOFLE · ROOFLINK

REFER A ROOFER. EARN 15%.

Roof Rabbit is the roofing machine Sales Rabbit has been building: canvassing, instant quotes, production and payments on one job record. It's opening to a small group of roofing companies this fall. Partners get in first, and get paid on every company they bring.

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See how it pays
15% FOR 12 MONTHS
CHECKED THE MOMENT THEY SUBMIT
ONE LINK, FOUR PRODUCTS
YOU WERE REFERRED · PARTNER

A PARTNER OF OURSPARTNER THINKS ROOF RABBIT BELONGS IN YOUR BUSINESS.

Roof Rabbit runs the roofing cash cycle as one machine, lead to paid. It's in limited release, and a referral moves you to the front of the line. Tell us which product you're after and we take it from there. Setup is half off because a partnerpartner sent you.

CLAIM MY SPOT
50% OFF ONBOARDING
FRONT OF THE LINE
NO CARD, NO CALLS YOU DIDN'T ASK FOR
PICK YOUR PRODUCT

Pick the product.Here's your product. We take it from there.

Here for something else? Show all four products →

Not sure which one? Onboarding is still half off.

THE REVEAL

Forty-one seconds. The whole machine.

The film we showed our own team the day Roof Rabbit got its name. Now it's yours to send.

WHAT YOU'RE SENDING THEM TO
The MACHINE

One job record, lead to paid. Now open to a few.

Roof Rabbit runs the roofing cash cycle as one system. The deal signed on the porch is already in production before the rep is back in the truck. Quote, sign, build, invoice, collect, with zero re-entry between them. Built from three products your customers may already run.

Aerial view of a shingle roof with a roofer's shadow on the driveway
Lead to paid, one record
  • Sales Rabbit
  • AI canvassing
  • Weather data
  • Territories
  • Rep app
  • Leaderboards
  • Lead follow-up
  • Property data
  • Roofle
  • Measurements
  • Instant quotes
  • Proposals
  • Financing
  • Online estimates
  • Inspections
  • Quote analytics
  • RoofLink
  • Scheduling
  • Production
  • Job files
  • Material orders
  • Invoicing
  • Collections
  • Crew comms
Limited release. A small group of roofing companies is running live jobs through Roof Rabbit right now. Everyone else is in line. Your referrals go to the front of it.
"APPLY FOR EARLY ACCESS"
"BUILT BY SALES RABBIT"
"PRICING PUBLISHED AT GENERAL RELEASE"

No price, no launch date, no migration promise. We haven't published them, so neither should you.

OUR STORY · SINCE 2013
BUILT FROM THE FIELD

Thirteen years. Three products. One machine.

Sales Rabbit started in 2013 in Lehi, Utah, with a better way to knock. Today 85,000+ reps run it. Roofing became the biggest, fastest corner of the field, so we went deeper: RoofLink for production, Roofle for instant quotes. Roof Rabbit is the three running as one, built for the person in the truck.

Stacks of clay roof tiles on battens under a clear sky
The field, 2013
Roofer in a hard hat on a framed job site
One machine, 2026
2013 · Sales Rabbit

The field. Canvassing and field sales for 85,000+ reps.

Nov 2024 · RoofLink

The handoff. Sales to production to paid, one record.

Jan 2026 · Roofle

The click. 29-second roof quotes on the roofer's own site.

2026 · Roof Rabbit

One machine. Now in limited release.

THE PROGRAM

15% of every payment. For a year. On four products.

0%

of every payment your referral makes in their first 12 months. Annual plan, one payout. Monthly plan, twelve. Paid as they pay, through Cello.

0% off

onboarding for the company you refer. Their setup, not their subscription. No inflated list price to discount from.

Checked

the moment they submit. Qualified referrals show in your portal within minutes. If one doesn't qualify, our partner team tells you why. No chasing an inbox for weeks.

THE RULE

You earn 15% on any referral for a product the customer doesn't already have and isn't actively in a sales conversation about.

Recurring revenue only, net of discounts. Reversed only if a payment is refunded. Payouts on Cello's monthly cycle once your W-9 and payout method are in the portal. No tiers, no dollar cap. The one limit is time: you earn on each referral's payments for their first 12 months.

Prefer co-marketing over cash? There's a track for that. Say so on the form.

Share one link. We do the rest.

01
Get your link

Your Cello partner portal issues it. One link, four products, all tied to you.

02
They land here

Your name on the page, a short form, no chatbots.

03
We check it

Not already a customer of that product? Not in an active sales conversation? It qualifies and shows in your portal within minutes. If it doesn't, our partner team lets you know why.

04
You get paid

15% of each payment for 12 months, on Cello's monthly payout, to the method you pick.

THE ROSTER

Manufacturers to marketing agencies. If roofers trust you, you fit.

Manufacturers and suppliers

Your rebate programs and contractor networks already know the roofers who belong on this.

Software and integrations

Measurements, financing, photos, materials. If your product talks to ours, your customers are ours too.

Marketing agencies

You already pick the roofer's tech stack. Get paid for the part you were recommending anyway.

Networks, coaches, associations

Your members ask you what to run. Now there's a link.

Creators and podcasters

Roofing YouTube, Instagram, the shows roofers play in the truck. Early access is the story, the link is the payoff.

Roofers who love the product

The other roofers who keep asking what you run. Send them.

Resellers

Branded plans and bundles run on their own terms. Talk to us.

Don't see yourself?

If roofers trust you, you fit. Apply anyway →

Were you with us on PartnerStack or GetTheReferral?

Nothing you earned goes away. Every commission and every $500 referral bonus you're owed gets paid out. Then we set you up here, with one conversation first, because the terms are new and better and we'd rather explain them than email them. Your old link keeps working for 30 days after you're moved.

Book the conversation →

Roofer's tool belt with a hammer, framed by lumber

JOIN THE PROGRAM. YOUR LINK IN TWO DAYS.

Tell us who you are and who you reach. We set you up in the partner portal within two business days and your link comes with it.

Partner questions, answered straight.

When do I get paid?

As your referral pays. Cello accrues 15% of each payment the company makes in its first 12 months and pays you on its monthly cycle. Annual plan, you see one commission. Monthly plan, you see twelve. You watch it land in your portal.

What counts as a payment?

Recurring subscription revenue, net of any discount, actually collected. Onboarding and one-time fees don't count. If a payment is refunded, the commission on it reverses. Nothing else claws back.

My referral already uses one of your products. Can I refer them for another?

Yes. The check runs per product. A RoofLink customer you send to Sales Rabbit pays. A company already subscribed to the product you're referring them for doesn't qualify, and our partner team lets you know, with the reason.

Two of us refer the same company. Who gets paid?

The link they converted through. No splits. We tell you up front so nobody's surprised.

They didn't click my link. They called sales.

Then we can't see it, and we can't pay it. Links only for now. Get the link in front of them, even after the call. We'll revisit manual submissions once the program has run a quarter.

How long does my referral stay mine?

If the company becomes a customer within 180 days of submitting through your link, it's yours.

My referral asks what Roof Rabbit costs.

Tell them the truth: pricing gets published when Roof Rabbit opens to everyone later this year, and early access companies see it first. Sales Rabbit and RoofLink pricing is live today.

I don't want cash. I want us to do things together.

Good. Pick "Co-marketing, no cash" on the form. Webinars, guest content, a spot on our integrations page, event perks, early access for your customers. Your referrals still get 50% off onboarding.

Questions, answered straight.

What does being referred actually get me?

Two things. Half off onboarding on whichever product you pick. And a spot at the front of the line, which matters most for Roof Rabbit, where access is invite-only right now.

Do I have to buy anything?

No. For Roof Rabbit you're applying for early access, and early access is free, no card. For Sales Rabbit or RoofLink you get a walkthrough first. If it doesn't earn its place, you walk.

I already use Roofle or RoofLink. Does this still count?

Yes, if you're being referred for a product you don't already have. Roofle customers know half the machine already. We'll show you the other half.

Who sees my information?

Us. If your referral qualifies, the partner who sent you sees that it came through, plus your company name. Nothing else about you.

THE ROOFERS WHO TRUST YOU ARE ALREADY ASKING.

Be the one with the answer and the link.

JOIN THE PROGRAM

P.S. You know the roofer who asked what software you'd run if it were your company. Send them the link.

FAST ROOFERS DON'T COMPETE. THEY COLLECT.

Your partnerPartner already knows it. Two minutes and you're in line.

CLAIM MY SPOT